To be Humbly Confident translates as meaning being confident in our knowledge, products, service, and the value we bring to a situation but without any arrogance attached.  This is because we recognise that there may be some questions or situations that we do not have immediate answers for or even the odd situation where for one reasons or another we cannot, or will not be able to meet customer preferences or requirements.

That said however, because we do know our market place, are familiar with customers’ needs in the real world, and take the time to further develop and learn, we are able to act thoughtfully, purposefully with the ability to justify our actions. So when a customer or user chooses Care & Independence, we can be confident they are getting a truly world class solution.

To be Caring, Friendly & Supportive is actually a basic value to embody. It's simply about taking the time to stop and think, and be mindful about one another - be that our users, our customers or our colleagues. 

Through our own actions, through listening, through empathy and through understanding of another's experience and circumstance, we nuture a genuine caring esprit de cours, without agenda or wanting anything in return.   It's ensuring everyone is treated with professionalism, courtesy and respect.

Towards colleagues we aspire to become friends, actively listening to one another, sharing thoughts and ideas, celebrating success and learning from failures as a team, and taking an interest in their full lives.

A Growth Mindset is where challenges or setbacks are embraced as opportunities for learning and improvment.  Rather than be frustrated by circumstance, we pivot our thinking and attitude to adpat, remembeingr to focus on the bigger picture. 

Effort is a pathway to advancement and we are action-orientated. The greater the effort, the further we can advance.  We understand that a positive attitude is everything.  Choosing a growth mindset helps to improve lives of others as well as ourselves.

We Go The Extra Mile.

We are acutely aware that frequently those less able or less fortunate rely upon us and the services we provide - from the disadvantaged user to the often overwhelmed and under-funded professionals in the healthcare system.  These people are the reason we as a company exist. We thus understand that should we fail to serve them well, the impact can have severe consequences and is possibly detrimental to their well-being.

It’s for this reason, that when needed, we are happy to put ourselves out to ensure that they benefit. However we also know where boundaries lie, so we will not over-reach or outstay our welcome. We never expect thanks for going above and beyond, as for us Improving Lives and user outcomes is reward enough.

We work for the Greater Good.

Our society, our communities, our industry, our business and our jobs are all reliant on the social principle of wanting to improve the wellbeing of one another. We simply ensure that this is at the forefront of our thinking in the decisions we take and the behaviours we exhibit. By being Humbly Confident, Going the Extra Mile, Caring for one another in a Friendly and Supportive way, we achieve this.

Through striving for this, we achieve our individual and collective goals, whether they are qualitative or quantitative, be they financial, operational or emotional. We understand and enforce our ability to be the change we wish to see in the world and we always try to do the right thing, even if it is not the easy or obvious thing. We are proud to be Improving Lives.